Client
Jack Morton Worldwide / The Ford Motor Company
Location
Goodwood Festival of Speed is a motorsports event held in late June/early July every year, featuring classic as well as contemporary vehicles. The Box Group has a long history of working with exhibitors at this famous festival.
The challenge
It’s important that major automotive brands, such as Ford, aren’t just present at this annual event, but make an impact. The Box Group was contracted by Jack Morton Worldwide to partner Ford, who were using a large, mobile display showroom trailer, complete with meeting rooms.
This unit needed to be positioned on a completely flat base, as any small infraction would cause problems for the guest experience: doors will stick, ramps and pathways won’t be smooth, and even seating arrangements could be affected. It was down to The Box Group to create this smooth, flat base for the mobile showroom in the grass-covered display zone; and also build a metal track for the HGV to transport the unit from the road onto this base, before being unfolded.
Our solution
The Box Group explored two different options for the base, which involved asking prospective suppliers to visit the site and carry out a demo. As the flooring needed to support a series of hydraulic rams used to level the unit, the I-Trac was selected for its stable base and capacity to meet the required tolerances. Additionally, AMP metal road panels, which The Box Group regularly uses, were used to create the off-ramp to transport the mobile unit from regular roads to its event location.
The Box Group’s operational expert was on hand to ensure that our local teams were able to deploy the entire flooring and road panel solution in under eight hours. Delivery was smooth and straightforward: the allotted timings set out by the site were met, with no scheduling complications or competition with other exhibitors for space.
Outcomes
Jack Morton Worldwide’s satisfaction was twofold. They were extremely pleased with all the products used, and with our on-site deployment, making sure the job was completed on budget and on time. As a result, the client contracted The Box Group’s services for both the North and South Carfests, and also for the Royal Norfolk Show. The Box Group’s clear expertise at these events led to further contacts, and subsequent involvement in creating strong support systems for a large zip-line attraction.
